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23 progetti di maglia e uncinetto per la ricerca contro il cancro

Publishing

A look inside the project

Concept

Nome: 23 progetti di maglia e uncinetto per la ricerca contro il cancro
Author: Unite contro il cancro
Date: October 2012
Job: publishing of a book with knitting and crochet patterns

This book gathers knitting and crochet patterns, together with stories of women who personally fought against cancer. The proceeds from the sale are donated to LILT, the Italian League for the fight against cancer. Many women such as employees, housewives, doctors, mothers, grandmothers and aunts supported our idea and wrote their own patterns for free, helping to raise funds for the research.

I worked at the project from its conception to the promotion and distribution, dealing with the content, the designers and the material selection. The book was launched through events organised all around Italy.

Besides, the project blog and social networks were kept constantly updated.

More info on: unitecontroilcancro.blogspot.com

Content strategy & development
Social Media strategy & communication
Marketing

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